MASTER OF BUSINESS ADMINISTRATION
(MARKETING)
The Master of Business Administration (Marketing) is a 2-year postgraduate program designed to develop strategic marketing professionals capable of driving business growth, building strong brands, and creating customer value in competitive global markets. The program provides advanced knowledge in Marketing Strategy, Consumer Behavior, Brand Management, Digital Marketing, Sales Management, Market Research, Customer Relationship Management, Product Management, and Marketing Analytics.
The curriculum combines advanced academic learning with practical exposure through case studies, live marketing projects, internships, industry-sponsored assignments, market research, simulations, and experiential learning activities, enabling students to understand evolving consumer behavior and dynamic market environments. Students develop competencies in strategic thinking, creativity, communication, customer engagement, analytical reasoning, leadership, and data- driven decision-making required to lead modern marketing functions.
specialisations:
Finance
Marketing
Human Resource Management
Business Analytics
2 years (4 semesters)
Advanced Marketing Curriculum covering marketing strategy, branding, consumer behavior, sales management, digital marketing, and marketing analytics.
Experiential Learning Approach through case studies, internships, live projects, simulations, and industry-sponsored assignments.
Digital Marketing and Technology Exposure with training in campaign management, content marketing, market intelligence, and performance marketing tools.
Strong Industry Integration through marketing conclaves, expert sessions, corporate mentoring, and professional networking opportunities.
Live Projects involving customer engagement campaigns, and market expansion initiatives in collaboration with industry partners.
Graduates can pursue roles such as:
Marketing Manager
Brand Manager
Digital Marketing Manager
Product Manager
Business Development Manager
After completion of the program the students will:
PEO1: Gain the technical, managerial, and interpersonal skills required for enhanced employability in diverse business sectors.
PEO2: Develop entrepreneurial capabilities to launch successful startups or drive innovation within established organizations.
PEO3: Demonstrate adaptability, creativity, and ethical decision-making to lead teams and contribute to business growth and success.
PO1: Apply knowledge of management theories and practices to solve business problems.
PO2: Foster Analytical and critical thinking abilities for data-based decision making.
PO3: Ability to develop Value based Leadership ability.
PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
PO6: Utilize statistical and analytical tools to support effective managerial decision-making.
PSO1: Strategic Marketing Management Develop customer-centric marketing strategies, brand initiatives, and market development plans to enhance business growth and competitive advantage.
PSO2: Marketing Analytics and Decision-Making Analyze market trends, consumer insights, and business intelligence data to design
effective marketing strategies and improve organizational performance.