MASTER OF BUSINESS ADMINISTRATION
(BUSINESS ANALYTICS)
The Master of Business Administration (Business Analytics) is a 2-year postgraduate program designed to develop professionals capable of transforming data into strategic business insights and leading data-driven decision-making in modern organizations. The program combines business management knowledge with advanced analytical and technological competencies across key areas such as Business Analytics, Data Visualization, Business Intelligence, Predictive Analytics, Statistics and Data-Driven Strategy.
The curriculum integrates advanced academic learning with practical exposure through case studies, live analytics projects, internships, business simulations, hackathons, industry-sponsored assignments, and experiential learning activities, enabling students to solve complex business problems using data and technology. Students develop expertise in analytical thinking, quantitative reasoning, problem- solving, strategic decision-making, leadership, and business communication while gaining hands-on experience with modern analytics tools and platforms.
specialisations:
Finance
Marketing
Human Resource Management
Business Analytics
2 years (4 semesters)
Hands-On Learning Experience through live projects, case studies, internships, hackathons, simulations, and industry-sponsored assignments.
Technology and Tools Exposure with training in Power BI, Tableau, Python, business intelligence systems, and predictive analytics platforms.
Strong Industry Integration through analytics workshops, expert sessions, corporate mentoring, and professional networking opportunities.
Digital Transformation Focus preparing students to lead analytics-driven innovation and strategic business transformation initiatives.
Graduates can pursue roles such as:
Business Analyst
Data Analyst
Business Intelligence Analyst
Analytics Consultant
Strategy Analyst
After completion of the program the students will:
PEO1: Gain the technical, managerial, and interpersonal skills required for enhanced employability in diverse business sectors.
PEO2: Develop entrepreneurial capabilities to launch successful startups or drive innovation within established organizations.
PEO3: Demonstrate adaptability, creativity, and ethical decision-making to lead teams and contribute to business growth and success.
PO1: Apply knowledge of management theories and practices to solve business problems.
PO2: Foster Analytical and critical thinking abilities for data-based decision making.
PO3: Ability to develop Value based Leadership ability.
PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
PO6: Utilize statistical and analytical tools to support effective managerial decision-making.
PSO1: Data-Driven Business Problem Solving Apply analytical models, business intelligence techniques, and data-driven methodologies to solve complex business problems and support strategic decision- making.
PSO2: Analytics and Strategic Decision-Making Analyze business data, performance metrics, and market trends to generate
actionable insights that improve organizational performance and competitive
advantage.