BACHELOR OF BUSINESS ADMINISTRATION
(MARKETING)
The Bachelor of Business Administration (Marketing) is a 3-year undergraduate program designed to develop future marketing professionals with strong expertise in consumer behavior, branding, advertising, sales management, digital marketing, and market analytics. The program provides comprehensive knowledge of key areas such as Marketing Management, Brand Strategy, Consumer Psychology, Retail Management, Customer Relationship Management, Market Research, Sales and Distribution, and Integrated Marketing Communications.
The curriculum combines academic learning with practical exposure through case studies, live marketing campaigns, internships, industry projects, market research assignments, and experiential learning activities, enabling students to understand evolving market dynamics and real-world business challenges. Students develop competencies in strategic thinking, communication, creativity, negotiation, customer engagement, analytical reasoning, and decision-making.
Specializations:
Finance
Marketing
Human Resource Management
Business Analytics
3 years (6 semesters)
Experiential Learning Approach through case studies, internships, live projects, marketing campaigns, and industry exposure.
Digital Marketing and Analytics Focus with exposure to social media marketing, marketing analytics, and data-driven decision-making.
Industry-Relevant Skill Development in communication, creativity, negotiation, strategic planning, and customer relationship management.
Contemporary Marketing Exposure in emerging areas such as digital branding, influencer marketing, and AI-driven customer engagement.
Graduates of the BBA program are prepared for diverse roles such as:
Marketing Executive
Brand Management Executive
Digital Marketing Specialist
Business Development Executive
Market Research Analyst
PEO1: Graduates will acquire the foundational business knowledge and skills needed to enhance employability and succeed in various business sectors.
PEO2: Graduates will develop entrepreneurial thinking and practical skills, enabling them to launch and manage startups or drive innovation within established organizations.
PEO3: Graduates will demonstrate a commitment to lifelong learning and higher education, preparing them for advanced studies and continuous professional development.
PO1: Management Knowledge – Gain a solid foundation in core business functions like Marketing, Finance, HR, IT, and Operations.
PO2: Communication – Demonstrate effective business communication and interpersonal skills in a professional setting.
PO3: Technical Knowledge – Use IT tools and platforms to enhance business decision-making and operations.
PO4: Investigation of Business Problems – Analyze and apply business theories and principles to solve real-world problems.
PO5: Strategic Planning Knowledge – Utilize strategic frameworks to allocate resources, coordinate people, and drive competitive advantage.
PO6: Entrepreneurial Perspective – Cultivate an entrepreneurial mindset and apply innovation in business practices.
PO7: Environment and Sustainability – Understand global sustainability issues and promote responsible business practices.
PO8: Leadership Skills – Exhibit leadership competencies to motivate teams and achieve collective goals.
PO9: Ethics – Apply ethical reasoning in decision-making and demonstrate a sense of social responsibility.
PO10: Global Perspective – Understand global business contexts and adapt management practices accordingly.
PO11: Cross-disciplinary Integration – Apply concepts from statistics, economics, operations, and quantitative techniques for better decision-making.
PO12: Legal Knowledge – Demonstrate an understanding of legal and regulatory frameworks in business.
PSO1: Marketing Strategy and Customer Value Apply marketing principles, consumer insights, branding strategies, and market research to create customer value and achieve business objectives.
PSO2: Digital Marketing and Analytics Utilize digital marketing tools, analytics, and emerging technologies to design and evaluate
effective marketing strategies in dynamic business environments.
To provide professional education and training to students in all aspects related to the management discipline, advancing their learning towards excellence in business administration and industry. The program will teach students:
Effective Communication: to communicate professionally and effectively, both orally and in writing; to enhance their understanding of solutions for common business problems. Also, to enable them to communicate properly with a diverse and intercultural audience.
Global Business Management: to empower students to understand the theory, operations, and challenges of global businesses, and also to give them a deeper insight into the ethnic, social, gender, religious, and cultural diversity in problem solving, decision-making and group dynamics.
Business Decision Making: to develop critical thinking, analytical problem-solving skills and also to equip them with the ability to identify and evaluate relevant information for decision-making. Flexible, creative and critical thinking methods are encouraged to analyze and solve complex business problems arising out of change and uncertainty.
Pedagogy: Through a practical approach towards the syllabus guided by faculty from the industry itself, students are prepared for the real corporate world. Innovative methods of teaching, consisting of case study discussions, presentations, classroom debates and role plays are used to make the classroom experience an invigorating one.
Curriculum: carefully designed to provide active learning, deep learning andcompetency-based learning to enhance higher order thinking.
Product Design: the course is offered to facilitate students from stages of idea generation to commercialization of products.
Specializations: Marketing | Accounting & Finance | Business Analytics
Integrated Degree: BBA students have an option to join the Integrated MBA (BBA-MBA) program at the end of second year.
Manufacturing
IT
Financial Services
Logistics and supply chain
Banking
Health Care / Pharmaceuticals
Amazon
IBM
Wipro
HCL
Genpact
RBL Bank
Business Analyst
Operations Manager
Financial Analyst
Data Scientist
Marketing Executive
The BBA students have an option to join the Integrated MBA (BBA-MBA) program at the end of second year.
