BACHELOR OF BUSINESS ADMINISTRATION
(CORE)
The Bachelor of Business Administration (Core) is a 3-year undergraduate program designed to build strong foundations in business management, leadership, and entrepreneurship while preparing students for dynamic careers in the corporate world. The program offers comprehensive learning across key business domains such as Management, Marketing, Finance, Human Resource Management, Operations, Business Analytics, Economics, and Entrepreneurship.
The curriculum combines academic rigor with practical exposure through case studies, industry projects, internships, business simulations, workshops, and experiential learning activities, enabling students to understand real-world business challenges and organizational decision-making. Students develop essential managerial competencies including strategic thinking, communication, problem- solving, teamwork, leadership, and ethical decision-making.
Specializations:
Finance
Marketing
Human Resource Management
Business Analytics
3 years (6 semesters)
Industry-Oriented Curriculum aligned with evolving business practices and employer expectations.
Experiential Learning Approach through case studies, internships, live projects, workshops, and business simulations.
Technology and Analytics Exposure with focus on business analytics, digital business tools, and data-driven decision-making.
Leadership and Entrepreneurial Development to build managerial capabilities, innovation mindset, and business acumen.
Graduates of the BBA program are prepared for diverse roles such as:
Management Trainee
Business Development Executive
Operations Executive
Banking and Financial Services Associate
Entrepreneur / Startup Founder
PEO1: Graduates will acquire the foundational business knowledge and skills needed to enhance employability and succeed in various business sectors.
PEO2: Graduates will develop entrepreneurial thinking and practical skills, enabling them to launch and manage startups or drive innovation within established organizations.
PEO3: Graduates will demonstrate a commitment to lifelong learning and higher education, preparing them for advanced studies and continuous professional development.
PO1: Management Knowledge – Gain a solid foundation in core business functions like Marketing, Finance, HR, IT, and Operations.
PO2: Communication – Demonstrate effective business communication and interpersonal skills in a professional setting.
PO3: Technical Knowledge – Use IT tools and platforms to enhance business decision-making and operations.
PO4: Investigation of Business Problems – Analyze and apply business theories and principles to solve real-world problems.
PO5: Strategic Planning Knowledge – Utilize strategic frameworks to allocate resources, coordinate people, and drive competitive advantage.
PO6: Entrepreneurial Perspective – Cultivate an entrepreneurial mindset and apply innovation in business practices.
PO7: Environment and Sustainability – Understand global sustainability issues and promote responsible business practices.
PO8: Leadership Skills – Exhibit leadership competencies to motivate teams and achieve collective goals.
PO9: Ethics – Apply ethical reasoning in decision-making and demonstrate a sense of social responsibility.
PO10: Global Perspective – Understand global business contexts and adapt management practices accordingly.
PO11: Cross-disciplinary Integration – Apply concepts from statistics, economics, operations, and quantitative techniques for better decision-making.
PO12: Legal Knowledge – Demonstrate an understanding of legal and regulatory frameworks in business.
PSO1: Business Knowledge and Application Apply fundamental knowledge of management, finance, marketing, human resources, and operations to solve business and organizational challenges.
PSO2: Analytical and Managerial Competence Demonstrate analytical thinking, problem-solving, decision-making, and leadership
skills required for effective management in diverse business environments.
To provide professional education and training to students in all aspects related to the management discipline, advancing their learning towards excellence in business administration and industry. The program will teach students:
Effective Communication: to communicate professionally and effectively, both orally and in writing; to enhance their understanding of solutions for common business problems. Also, to enable them to communicate properly with a diverse and intercultural audience.
Global Business Management: to empower students to understand the theory, operations, and challenges of global businesses, and also to give them a deeper insight into the ethnic, social, gender, religious, and cultural diversity in problem solving, decision-making and group dynamics.
Business Decision Making: to develop critical thinking, analytical problem-solving skills and also to equip them with the ability to identify and evaluate relevant information for decision-making. Flexible, creative and critical thinking methods are encouraged to analyze and solve complex business problems arising out of change and uncertainty.
Pedagogy: Through a practical approach towards the syllabus guided by faculty from the industry itself, students are prepared for the real corporate world. Innovative methods of teaching, consisting of case study discussions, presentations, classroom debates and role plays are used to make the classroom experience an invigorating one.
Curriculum: carefully designed to provide active learning, deep learning andcompetency-based learning to enhance higher order thinking.
Product Design: the course is offered to facilitate students from stages of idea generation to commercialization of products.
Specializations: Marketing | Accounting & Finance | Business Analytics
Integrated Degree: BBA students have an option to join the Integrated MBA (BBA-MBA) program at the end of second year.
Manufacturing
IT
Financial Services
Logistics and supply chain
Banking
Health Care / Pharmaceuticals
Amazon
IBM
Wipro
HCL
Genpact
RBL Bank
Business Analyst
Operations Manager
Financial Analyst
Data Scientist
Marketing Executive
The BBA students have an option to join the Integrated MBA (BBA-MBA) program at the end of second year.
